Changing availability dates on new version submissions in iTunes Connect

Editing Application Information in iTunes Connect has one major oddity which caused me some pain a few days ago and I thought I should blog about it to see if other people have experienced this pain too.

First off, When you create a new version of an existing app you will notice that all existing information for the app persists which is good. The application ID also stays the same. The issue started when I noticed that the availability date for the app was available to be edited. This seems like a nice feature to have since you can plan the release of your upcoming version and get some press-releases and marketing campaigns lined up for the release date. Seems fair to think that is exactly what this is supposed to do for developers releasing new versions right?

Not quite, apparently, this feature works as expected on apps that are NOT yet on sale. ie. if this is your first production release into the iTunes store. If you have a version of the app on sale what this will do is remove (yes remove!) your current application from the iTunes store and wait until the new un-reviewed version of the app is approved and then make it available only when the date has been met.

Apple should really fix this asap.

What’s the point of exposing the availability date when it has such a profound effect on the current version that’s on sale?

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