Art is an original gift, a connection that changes the recipient, a human ability to make a difference. Art isn’t a painting or even a poem, it’s something that any of us can do. If you interact with others, you have the platform to create something new—something that changes everything. I call that art.
Art is the opposite of trigonometry. Art doesn’t follow instructions or a manual or a boss’s orders. Instead, art is the very human act of creating the uncreated, of connecting with another person at a human level. What we’ve seen is that more and more markets will reward art handsomely, and hand out the compliant work to the lowest bidder.
from BrainWashed: a really interesting read by Seth Godin.
here’s the pdf: